Edwin Pounds Choose Pilato For Brand-New Mercedes E-Class Hearse

Edwin Pounds and Sons of Bradford have become one of the first funeral directors in the UK to add a Polaris hearse to their fleet, taking delivery of the Pilato-Mercedes from Superior UK. Simon Broome, Company Director, explains the decision to switch to Pilato.

“We have already had three full fleets from Superior UK,” he says, “so when they became official partners of Pilato we kept an eye on the vehicles. We knew the partnership with Pilato was sure to produce something out of the ordinary.’

When it came time to change his existing hearse for a new vehicle, Simon came to Superior to enquire about Pilato’s hearses.

Edwin Pounds and Sons was established in 1904 by Simon’s maternal great-grandfather, who added funeral work to the business in 1940.

“We have worked with Simon and his family for nearly 15 years, and we know how much pride they take in running a beautiful fleet,” says Kevin Smith of Superior UK. “I was excited to tell Simon about the two Pilato hearses – the Mercedes E-Class Polaris and the Jaguar GrandAurora – and even more excited to actually show him the vehicles.”


Superior UK arranged for Simon to visit the Pilato factory in Italy.

“It’s very rare to get the opportunity to see potential new vehicles in the build stage,” says Simon. “The Pilato family were so welcoming – it’s obvious they take great pride in what they are doing over in Italy.”

Simon made the decision to purchase a new Pilato Mercedes E-Class Polaris hearse, and Superior UK helped him settle on the ideal spec and finish. They even managed to fit in a second trip out to the Pilato factory – this time to see Simon’s own vehicle being built.

“It can sometimes feel like a long time to wait from ordering to delivery, so this extra bit of customer service fills that gap and adds a great deal of trust and confidence,” he says. “It was great to see our hearse in build – we were able to spec it up whilst we were out there. It’s a great way to feel involved with the process.”


Kevin Smith explains the special partnership between Pilato and Superior UK.

“Both Superior and Pilato are relatively small, family-run businesses,” he says. “We really understand the funeral industry, and know how much value our customers place in their ceremonial vehicles. Funeral cars are not like other cars. They are a hugely important part of a funeral director’s business. That’s why we take our customers out to the Pilato factory so they can see the design and build process. Pilato go the extra mile to make their vehicles special, and we extend that care to our own customers. Our partnership lets funeral directors feel very involved in their vehicle investments. Which is as it should be!”

Edwin Pounds and Sons have now taken delivery of their new Polaris hearse – and of a brand-new VW Transporter 4MOTION removal vehicle which was also ordered from Superior UK.


“When we saw Superior were doing the VW Transporter in 4-wheel drive, we knew it was the right choice for us,” said Simon. “We struggle here in Bradford during harsh winters. Our new vehicle hasn’t met any snow yet of course, but it’s already a far smoother and more powerful drive than our previous removal vehicle.


As for the Polaris, it has surpassed our expectations,” he said. “It’s stunning, unusual, and a real touch of class. Great service as always from Superior UK, this time with the addition of everyone at Pilato in Italy.”

For more information about Pilato vehicles or the Superior UK/Pilato partnership, see https://www.superioruk.com/

Third full funeral fleet for Edwin Pounds and Sons

Since 2004, Edwin Pounds and Sons of Greengates in Bradford have updated their funeral fleet three times with Superior UK Automotive. Why choose a supplier hundreds of miles away when making major purchasing decisions involving hearses, limousines and custom-built removal vehicles?

Edwin Pounds Funeral fleet vehicles new

Simon Broome, Company Director and great-grandson of Edwin Pounds himself, says: “We’d previously had different makes of vehicles but needed better quality and more reliable service. In 2004, very few companies were making Mercedes-Benz. We were one of the first UK funeral directors to buy them. We decided to go with Superior UK because of their reputation – we didn’t even see the cars before we ordered. In fact, the first time we saw them was when they were delivered to us here in Bradford!”

Kevin Smith of Superior Automotive UK explains why he feels the relationship with Edwin Pounds and Sons has endured. “The quality of our vehicles speaks for itself, but I think it’s the little details which make us different. We’re a family company, too, and offer a very personal service. We go to visit customers regularly, no matter how far away they are, just to say hello and see if there’s anything we can be helping with.”

“We were so impressed with the vehicles when they arrived,” recalls Simon. “We’d ordered a hearse and two new limousines and they were all great quality and finished to a really high standard.” Edwin Pounds and Sons ran that initial fleet for six years, then replaced the fleet in 2010 with Superior UK’s help and have recently replaced the entire fleet again. Superior UK supplied Edwin Pounds and Sons with a new black hearse, two new limousines and a new, custom-built Mercedes-Benz Vito removal vehicle in 2012.

“There are not lot of factory-built cars out there,” says Simon, “and this quality is a huge plus for us, it’s very reassuring. Superior UK know what they are doing and everything is taken care of. When you look at what is available on the market today, they represent the highest quality of vehicles and service.”

“The removal removal is the first proper one we’ve had,” says Simon. “Previously we’d been using estate cars as many funeral directors do. The Vito is great, and the rise and fall decking makes life a lot easier, especially when we go to hospitals.

“We regularly get good feedback from families about the limousines, how nice they are and how good they look.”

Edwin Pounds and Sons was established in 1904 as a farm, coal business and carriage providers by Edwin Pound, Simon’s maternal great-grandfather. Over time, the farming and coal work wound down until, in 1940, Edwin added funeral work to the existing carriage business. Simon’s maternal grandfather ran the business until 10 years ago. Edwin Pound and Sons is now run by Simon, with help from his Mum (a Director) and wife.

The business is a highly-respected name in the Bradford area, occupying a large premises which was totally rebuilt in 2009.


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Quality, reliability and trust build a 14 year relationship for Arthur Peake and Sons and Superior UK Automotive is a post from the Superior Automotive UK blog. The main website is here.