Adam Collier Funeral Services’s Decked-Out Removal Vehicle Turns Heads

Adam Collier Funeral Services was started by Adam Collier in 2012, and has rapidly grown to cover a large rural area of North Yorkshire from two offices. After 6 years of business (and a significant amount of mileage!), the firm’s removal vehicle needed an upgrade.

Adam Collier receiving his removal vehicleWhen Adam decided to replace his old removal vehicle, he talked to Superior UK about the possibilities of a purpose-built custom vehicle. The result of those discussions was this professional looking, hard-working custom Ford Transit: the perfect combination of reliable workhorse and professional brand representative.

“Our first removal vehicle was purchased from a garage,” says Adam. “It has served us well, but was never our ideal choice of removal vehicle. It was an early purchase which has seen us through the first few years of the business. But after 6 years, I knew we needed to upgrade.”

Adam’s business covers a vast area of mostly rural postcodes, including a large swath of the North Yorks moors. Every trip to the Crematorium involves at least an hour’s driving, and some trips can mean going to York and Scarborough hospitals to retrieve 3-4 bodies.

Adam knew he needed a serious removal vehicle that could withstand some serious milage, but look great and show off the highly professional and caring image of the business.

“I knew Superior UK provides new hearses and limousines,” he says, “so I got in touch with them to see about a new removal vehicle. I hadn’t appreciated quite how many options are possible when you go for a custom build!”

Adam Collier Transit DeckingAdam started the business by himself, and he now has 2 offices, 4 full-time members of staff, and does around 150 funerals a year. His vehicles need to reflect the professional, modern values of this independent funeral firm. Superior UK’s Northern representative, Greg Platt, visited Adam to discuss the scope of a new removal vehicle.

“I knew what kind of vehicle I wanted,” says Adam. “Greg showed us the different types of decking we could have and talked through all the specs. We opted for the grey decking on the bottom, with the wooden decking to come down when we visit private residences. We cover such a large area that we need purpose built decking. It means we can bring everyone back into our care without needing 2 vehicles or multiple trips. The final result is a spacious and adaptable vehicle which looks much more professional than our previous removal vehicle.”

Adam Collier Transit Custom Graphic SideKevin Smith of Superior UK was delighted to help Adam with his first purchase from Superior.

“The vehicle was built to order,” he explains. “Our Northern representative Greg worked with Adam, advising all the finer details ensuring everything was to Adam’s exact requirements. We are proud of the finished product, and happy to hear it is doing such a good job for Adam.”

Left Greg Platt Superior, Right Adam CollierAdam’s new removal vehicle looks so good that it has garnered praise from employees and families.

“We are even using it on a funeral soon,” he says. “The family didn’t want a hearse, and when we picked up using the Ford Transit, the wife noticed how smart it is inside, and asked if we can use it for the funeral.”

Any removal vehicle needs to be hard-working and reliable, but when you cover such a large rural area these qualities come to the fore.

“This is our workhorse vehicle,” explains Adam. “It needs to look good, perform well, and withstand the miles – because we rack them up very quickly! It’s great that we could commission something a bit special even thought this isn’t a hearse or a limo.”

As Adam discovered, removal vehicles can be as well thought out as any other fleet vehicle, helping promote the values of your business and strengthening your brand in the local area.

This is a blog post from Superior UK funeral vehicles. Our main website is here.

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Three New Mercedes Vito Removal Vehicles For Heart Of England Co-operative

Superior-supplied vehicles now make up more than 50% of The Heart Of England Co-operative’s extensive fleet. Darryl Smith, General Manager of Funerals, told us what’s special about his latest delivery of three brand-new and personalised Vito removal vehicles.

Heart of England's 3 Vitos (1)

The Heart of England Co-operative is one of the most successful co-operative funeral businesses in the country, running a fleet of 27 vehicles to cover a large part of the Midlands. In September, Superior UK delivered three personalised, high-tech Mercedes Vito removal vehicles.

“We cover a large and busy area of the country,” explained Darryl Smith, The Heart of England Co-operative Society’s General Manager of Funerals. “We needed to replace some of our older removal vehicles, and used the opportunity to upgrade tonewer Vitos. The Vito has been our choice of first-call vehicle for many years, and Superior UK have always helped us to personalise the most updated version.”

The Heart Of England Co-op’s three new Mercedes Vito removal vehicles were designed to look like an MPV, not a van, with interior and exterior detailing that reflects the professional and modern image of this reputable local funeral service provider.

“We took the basic design of the Vito, and asked Superior UK to add sat nav systems, air conditioning, and exterior detailing that works beautifully with our signature Tenorite Grey paintwork,” Darryl explained. “We chose automatics to make them easier to drive. We are a modern and forward-thinking funeral business, and our fleet needs to reflect our values. The finished product looks like an MPV, which is exactly what we wanted.  They are great looking vehicles which are a dream to use.”

The three new Vito vehicles from Superior UK were designed to compliment the firm’s existing ceremonial vehicles, for an eye-catching and high-performance fleet. Every Vito in the fleet now has custom paintwork in Tenorite Grey, with colour-coded bumpers, alloy wheels, tinted windows, and chrome detailing.

Kevin Smith hands over Vitos to Darryl Smith

Kevin Smith of Superior UK said it was a pleasure to help Darryl Smith with the latest additions to his large fleet. “We have worked with the Heart of England Co-operative for many years, and always enjoy helping Darryl with the exact specifications he needs. His latest Vitos look fantastic and we were proud to deliver them. It was great to see them in their new home, with the other removal vehicles and limousines we have sourced for Darryl over the years.”

The Heart of England Co-operative now have a full Superior UK fleet of limousines and first call ambulances, with 14 of their 27-vehicles fleet provided by Superior UK.

“As always, Kevin and the entire Superior UK team were very helpful,” said Darryl. “Like me, he has spent his entire career in the funeral industry and he is really passionate about funeral vehicles. This makes the ordering process a pleasure. We spent plenty of time talking about the specs, and finalising the extra details I wanted to make these Vitos personalised and unique. I couldn’t be happier with the outcome.”

The Heart of England’s new Vito vehicles have been well received by the co-operative’s drivers and the families they serve. Superior UK are proud to be part of the story.

“Three New Mercedes Vito Removal Vehicles For Heart Of England Co-operative” is a blog post from Superior UK – our main website is here.

Why Richards Funeral Services Chose Bespoke Removal Vehicle Over Self-Build

Why Richards Funeral Services Chose Bespoke Removal Vehicle Over Self-Build

Busy Welsh funeral firm Richards Funeral Services Ltd serves a large area of the Cynon Valley. So their fleet needs to be reliable, with a professional look that honours this deeply-rooted community and give the families they serve the service they deserve.
new vito mercedes removal funeral vehicle
James Richards, Director and Owner at Richards Funeral Services explains why he made a big decision when it was time to purchase a replacement removal vehicle.

“Our existing removal vehicle was getting a bit tired, so we were looking to replace this workhorse,” James explained. “The removal vehicle we were using was a van on which we’d carried out our own conversion. It was good, and had suited our purposes for many years, but I knew an upgrade would benefit our staff, our business and the families.”

The lifting system on Richard FS’s self-build van conversion was solid but basic. James had a look at some other vehicles including the Ford Transit, which had great reviews, but decided to approach Superior UK to discuss a Mercedes-Benz Vito.

“I really felt we needed something a step up from a standard van,” he said. “We already run a Mercedes-Benz fleet of a hearse and two, so the obvious starting point was to look at a Mercedes-Benz removal vehicle. I’d dealt with the Smith family at Superior regarding our cars, so I gave Kevin a call and he paid us a visit to talk about the Vito.”

James’s key requirements were: exacting Health and Safety standards, an improved lifting mechanism for the vehicle’s top deck, and a professional look which matched his existing Mercedes-Benz fleet. After Kevin Smith of Superior UK had visited Richards Funeral services in Aberdare, James made the trip to Reading to see a selection of vehicles and view the workshop.

“Kevin was able to listen to my requirements and turn them into a practical set of specifications which would work very well in everyday life,” he explained. “It was great to be able to see the workshop and workmanship in action. The Vito is not just a van. It has an executive look, and an incredible level of design and finish. It’s built specifically for the job.”

Richards Funeral Services took delivery of their new Vito removal vehicle at the beginning of October and it was put to work immediately, covering hundreds of miles in its first month. “The staff here are delighted with it,” said James. “It’s a comfortable ride, runs well, and has given us no problems. The details of the finish are great, with excellent coverage on the paintwork unlike previous Mercedes vans we’ve had. The Rise&Fall lifting mechanism Superior built and installed is a step up from anything we’ve had before, and really makes our life easier.”

As the third-generation of this established family business, James knows that reputation and trust are key to longevity.

“The new Vito, and its lifting system, also looks a lot more professional when families see us doing a removal. And that’s what it’s all about,” he said. “We are here to serve the public as best we can, and the families are paramount to the success of our firm.

“Ultimately, the Vito is a better-equipped and more professional looking vehicle than anything we could have achieved ourselves, and I’m glad we went to Superior UK for their help.”

Why Richards Funeral Services Chose Bespoke Removal Vehicle Over Self-Build
is a post from the Superior Automotive UK blog. The main website is here

Pilato Italy launch Queen II, available in the UK through Superior


The cover star of January’s Funeral Service Journal will be this stunning Pilato Queen II, a Jaguar XJ based hearse, newly delivered to C Bastock Ltd directly from Pilato in Italy.
Pilato Hearse UK Superior

David Bastock explains why he loves Pilato design and coachwork, and reveals news of the new Pilato hearse available in this country from Superior UK.

“The silver hearse you can see on the cover is our second Pilato vehicle,” said David, “and it’s the first Pilato Queen II in the country.” 


David, who is 7th generation of the Bastock family, explained the process leading up to delivery of the Pilato Queen II. “Until now, sourcing vehicles from Pilato has needed to be done directly,” he said. “For this hearse, we made several trips to Pilato in Italy, to discuss our specific requirements, ensuring the deck was built to our UK specification rather than the usual European style.”


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From this year, it will be much easier for funeral directors like David to access the Italian flair and finish of Pilato’s funeral vehicles. Superior UK, the funeral vehicle specialists, have been working behind the scenes with Pilato and now proudly announce that they are the partner and supplier of Pilato’s Jaguar hearses in the UK. Pilato have been a fully-approved Jaguar manufacturing partner since 2007, and Superior UK are now the sole UK agent for Mercedes Benz and Pilato’s Jaguar products.


“Making the trip out to Pilato in Italy is fascinating for anyone keen on vehicle design and history,” said David. “Everyone at Pilato is very proud of the company’s heritage, and the premises are immaculate. We have particularly enjoyed working with lead designer Gianvittorio, who personally pens and designs all the new hearses and interiors. Like us, he is passionate about the work he does.”

C Bastock Ltd are now considering the purchase of a new vehicle from Pilato, and David explained how life will be made easier by having Kevin and Peter Smith at Superior as a Pilato supplier right here in the UK.

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“We are excited about the launch of the new Pilato Queen II,” he said. “Along with Kevin Smith at Superior, we have been applying gentle pressure to Pilato for some time, encouraging them to design a new hearse. And it’s great to know that we can speak to Kevin or Peter at Superior about any aspect of the vehicle at any time.”


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Although C Bastock Ltd are a relatively small family run funeral company, they pride themselves on innovation, doing what they can to stay one step ahead. David told us how his eye-catching fleet of silver Pilatos plays a significant role in the company’s image. “The silver fleet was actually my father’s decision back in the 1970s,” he recalls. “It was very unusual then. These days, the silver vehicles are our signature. Hence the decision to purchase Pilato again. The vehicles really do stand out from the crowd with the Italian design and finish. We get so many comments from families – when I pull up outside houses, I can hear the positive comments as we walk in. As for us, we love the Pilato for the marked difference in both the design and the quality of the build. And, of course, as we are based in the Midlands, it is very meaningful to run Jaguars. Families come to us who have worked for Jaguar their whole lives. It’s comforting to them to make that final journey in a Jaguar.”

Kevin Smith of Superior UK explained his part in the Pilato story. “We are delighted to now be working in partnership with Pilato and look forward to bringing these wonderful vehicles to the UK market.”

You can find us at Superior Automotive UK on Twitter and Superior Automotive UK on Facebook. For more about us please go to our main website – Superior Automotive UK.

Pilato Italy launch Queen II, available in the UK through Superior
 is a post from the Superior Automotive UK blog. The main website is here.